Tuning your site search to sell
Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the
Webchannel
Social discourse
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
Godiva goes mobile
Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users
E-appending done right
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s
Welcome home
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed
New Website targets paintball warriors
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis, MO-based Way Technology has launched PaintballerParadise.com. The Website
Figurine site has crystal clear concept
Dennis and Marla Chorney have been collecting crystal figures for more than a decade. The Skokie, IL-based husband-and-wife team are sharing and selling
From clicks to bricks
Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop
Sears Eyes Teen Girls with Prom Site
Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant
Mining NATURAL SEARCH Data
Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search