The religion of relevancy
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,
Webchannel
The Search is on
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
Maintain your good name
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.
Is SaaS for you?
“Software on demand.” “Software as a service.” “Hosted solutions.” They’re all different names for the same thing — using business applications that are maintained off-site, either by the software vendor … Continue Reading →
Best bets for site tests
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
Digging in to Michigan Bulb
Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers
Eastwood gets social
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
System Helps Art of Shaving Manage Growth
While many retailers reported soft sales last year, multichannel merchant The Art of Shaving grew a record-breaking 62% in 2007. The marketer of upscale men
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers