Build.com Launches a New Augmented Reality Experience

| MCM Staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

| MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

Staples Pilots Interactive Store Map for iPhone App

| Tim Parry

Staples today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers. See how it complements Staples’s other online and offline commerce initiatives.