Unified commerce, unlike omnichannel, provides retailers with global reach in any market; a single version of the truth for scenarios like sourcing and returns; and control over hidden costs like shipping enablement that have crippled margins and ceded far too much ground to the likes of Amazon. See how unified commerce delivers on the promise of omnichannel.
Omnichannel is a studied approach to meet all of these customer expectations. In order to do so successfully, retailers must reevaluate their logistics business model by putting the focus on fulfilling more orders, faster throughput and lower costs. The first step in that process is understanding the trends that define the omnichannel marketplace.