After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.
Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. See how users can benefit from this program and what it means for Google.
Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.