Based in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization.
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →