Mixed Reviews on Marketplace Fairness Act
Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business.
The Pros & Cons of Dropshipping
Shopify.com recently created an infographic that highlights and explains dropshipping. Shopify.com wrote a free beginners guide on how to run a successful dropshipping business as part of their new Ecommerce University. They took parts of the beginner’s guide and created this infographic.
How to Get Your Shoppers to Buy
What influences a purchase decision? This infographic on BigCommerce.com, focused on the top 10 factors in making a purchasing decision, the most important store features and the impact of social media. It allows you to focus on the right areas of the business and store.
Retailers Struggle with Omnichannel Experience
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.
5 Tips To Improve Shopping Cart Abandonment Emails
Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.
Magazines Integrate Ecommerce Capabilities to Websites
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women … Continue Reading →
3 Tips In Aligning Demand and Content
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
I Showroomed
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When … Continue Reading →
Wayfair.com Joins Pinterest Bandwagon With New Clipboard Feature
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want … Continue Reading →
Hearing Scheduled To Discuss Future of the U.S. Postal Service
House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.