Daniela Forte

Content Manager

[email protected] / DForteMCM

Congress Forces USPS To Delay 5-Day Delivery Plan

| Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

4 Methods to Drive Revenue Using Purchase History

| Daniela Forte

Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?

Get Moving on Your Mobile Friendly Site

| Daniela Forte

Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.

Design for the Mobile Inbox

| Daniela Forte

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.

Consumers Buy More When Retailers Get Personal

| Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.