Greg Zakowicz
Greg Zakowicz is a senior ecommerce expert at Omnisend, an omnichannel marketing automation platform. Prior to Omnisend, Greg was a senior commerce marketing analyst at Oracle unit NetSuite, having worked at Bronto Software before it was acquired by NetSuite in 2015. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
On a recent trip to New York, I took the lovely ten-minute stroll from my hotel to Amazon’s newly opened SoHo neighborhood retail store, Amazon 4-star. Let me take a moment to call out some of my own observations and what they could be signaling for the future for Amazon’s brick-and-mortar retail business.
Customer service is important – possibly more important than ever. Here is how your customer-first policies can make an impact on your business.
Believe it or not, the holiday season is right around the corner. This year’s holiday season is projected to rake in $123 billion in online sales, a 15.3% growth over last year. Here are several trends that are expected to continue for holiday 2018.
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.
Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.
Have a question about a product? Need help with an order? Trying to find an item in your local store? Where do you turn? Customer service. Here are four tips that will help your customer service team enhance the brand loyalty.
My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.
When they’re done well, product recommendations are a powerful tool for connecting with consumers and making them feel like you truly understand them. Discover how to make the most out of product recommendations that benefit both you and the customer.
It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.