Carrying the Load
Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen
Marketers Not Integrating E-mail: Survey
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
Mailing Inactive E-mail Addresses Can Be Big Trouble
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
Vertical reality
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
Netflix Leads ForeSee Results Satisfaction Index
Netflix is number one in customer satisfaction for the second holiday season in a row, according to customer satisfaction measurement and management firm ForeSee Results.
Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
Merchants Risk Holiday Crashes–Because They’re Cheap!
(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–
Print Still King for Catalogers
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
E-mail Marketers Showing Holiday Restraint
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
E-mailers Starving for Customer Data
(Magilla Marketing) Ten years after embracing permission-based list building