Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
The kids
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
(Magilla Marketing) Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company
As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive
After an initial outcry over AOL