Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But