Stationery title adds a bigger, upgraded book
In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and
In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and
Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business
Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their
Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts
Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers
For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper
With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its
Kimber Bishop-Yankee has found a way to “promote the self-esteem of women”-and get paid for it. In November she launched Inspired By…, a Berkley, MI-based
General merchandise cataloger Fingerhut Cos. has tapped into the college-age market with a new online and print catalog, Thehut.com. The Website launched
The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO