MCM staff

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Head of the class

| MCM staff

The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO

Bioenergy Nutrients

| MCM staff

Just because you grow up doesn’t mean you like to eat your vegetables. But you can get your neccessary vitamins and minerals from the Web by visiting

Droog

| MCM staff

Delia’s, the New York-based cataloger of apparel and accessories for teen girls, is now going after the guys. The company mailed Droog, a catalog of hip

Gift-Ties

| MCM staff

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for

People

| MCM staff

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell

listings

| MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

Give peace a chance

| MCM staff

Some of the ugliest meetings I’ve ever attended have included managers from the retail promotions and the catalog circulation departments. They’re like

Look, Ma, no losses!

| MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

‘Covering’ prospecting books

| MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative