Slash-and save
Victoria’s Secret’s announcement that it was slashing catalog circulation 30% signals a change of strategy for the women’s lingerie and apparel marketer.
MCM staff
Strategic exchanges
Among the participants in Catalog Age’s 1998 Benchmark Report on Lists and Databases (see July issue), only 20% exchange names with competitors. But list
Pet peeved
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
Turn Off the TV
With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play
Social Studies School Service
To better enable teachers to order educational products online, Social Studies School Service (SSSS) in July launched a Web catalog offering nearly 15,000
The domino effect
Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales
Utilities seek the power of catalogs
As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand
People
Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly
Firing Back
More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my
Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers