Made in Japan, marketed in U.S.
An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number
MCM staff
Orvis: The Sporting Tradition, Fall 1997
Orvis proves it knows how to put a new spin on an old concept with this Gold Award winner. The sporting goods cataloger redesigned its offering, dividing
A nonprofit catalog quandary
Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,
WINNERS AND FINALISTS
p. 70 Apparel Over $100 Gold: Patagonia, Fall 1997 Silver: no award Finalist: Tilley Endurables, 1997p. 71 Apparel Under $100 Gold: no award Silver: The
In pursuit of excellence
Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly
McFeely’s Square Drive Screws, 97D
You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated
Dealmakers rev up again
Second-quarter merger and acquisition activity was up 36% from this time last year and up 76% from the first quarter of ’98. Catalogers completed 30 transactions
PC Zone gets down to business
Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.
At Deadline
FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
JUDGES
Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director