In pursuit of excellence
Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly
MCM staff
McFeely’s Square Drive Screws, 97D
You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated
Dealmakers rev up again
Second-quarter merger and acquisition activity was up 36% from this time last year and up 76% from the first quarter of ’98. Catalogers completed 30 transactions
PC Zone gets down to business
Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.
Backword & Response
Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.
Bavarian Autosport, 1997-98
Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The
People
Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler
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FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
At Deadline
FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
JUDGES
Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director