Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

A Same-day Delivery Believer

| Mike O'Brien

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

Canada, Australia Top Choices for Cross-Border Ecommerce

| Mike O'Brien

Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.

Warehouse/Distribution Center, distribution center, fulfillment center, Walmart, QVC, Simon & Schuster, FedEx, Urban Outfitters, Conn's HomePlus

WMS vs. WCS: Which Do You Need?

| Mike O'Brien

As operations and fulfillment technology continues to evolve, merchants face a decision of implementing a warehouse management system (WMS), a warehouse control system (WCS) or both.