Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Singles Day stage 2019 feature

Singles Day Results in Line with Ecommerce Shrinkage

| Mike O'Brien

Singles Day, the prefab shopping holiday created by Alibaba in 2009, saw just 5% sales growth over 2021, experts polled by CNN estimated, compared to a 15.5% gain in 2021, as the inflation-fueled ecommerce slowdown and fresh COVID-19 lockdowns in China acted as a drag on results.

sustainable shipping green truck illustration feature

Carbon Offset Program Offered by ShippingEasy Through Holidays

| Mike O'Brien

Realizing the demand from both its merchant clients and their end customers to address the heavy carbon emissions associated with ecommerce deliveries, especially around peak holiday season, platform provider ShippingEasy is offering a carbon offset program through Jan. 12, 2023.

USPS old mailboxes

USPS Sees Revenue Gain, Net Loss, Parcel Drop

| Mike O'Brien

The U.S. Postal Service reported a revenue gain for the year but an income loss, while parcel volume continued to drop relative to the 2021 pandemic surge, as the USPS like other shippers has experienced a slowdown in ecommerce-related business due to challenging economic conditions.

1MRobotics overhead feature

1MRobotics Focuses on Nano Fulfillment

| Mike O'Brien

Israeli startup 1MRobotics, just 18 months old, is leapfrogging micro fulfillment to nano fulfillment, using automated robotic systems within containers that can be dropped in suburban locations or fit into an urban building, fulfilling orders in lights-out fashion for delivery in as little as 15 minutes.

Dotcom Distribution logo feature

Ryder Acquires Dotcom Distribution

| Mike O'Brien

Ryder Systems Inc. has acquired niche third-party logistics provider Dotcom Distribution, its second such deal this year, boosting its position in health and beauty, cosmetics and fashion and adding the bench strength of a CEO who has been around since the early days of ecommerce.

holiday spending bux in envelope feature

Holiday Spending Forecasts Lower in Transition Year

| Mike O'Brien

With lowered holiday shopping expectations amid inflation concerns, consumers hunt for deals as early promotions lured them in but not in the hoped-for droves, and inventory remains a challenge. Retailers continue to discount and promote to clear out stock, increasingly using resale platforms like Poshmark, ThredUp and Etsy.

ocean shipping reform act port of Oakland feature

Ocean Shipping Reform Act: Rework Container Fee Assessment

| Mike O'Brien

The Ocean Shipping Reform Act of 2022 is intended to promote U.S. exports and make ocean transport more competitive, efficient and economical. But a requirement that invoices list the date of container accessibility is proving to be a fly in the ointment. Bryn Heimbeck of Trade Tech Inc. explains efforts to address the inequity.

walmart+ illustration feature

Walmart Offers 50% Off Walmart+ to Boost Subscriptions

| Mike O'Brien

Walmart is offering half off on new sign-ups to its $98-a-year Walmart+ subscription program, an offer which expires today, in a bid to boost membership ahead of Cyber Weekend and the rush to the conclusion of the peak holiday season. The giant retailer is also throwing in access to early Black Friday deals starting Nov. 7.

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Cross-Border Ecommerce Focus of ESW, Mamenta Partnership

| Mike O'Brien

Dublin-based ESW and Mamenta of Littleton, CO have joined platform forces to offer brands and retailers greater opportunities to expand their cross-border ecommerce trade both on hundreds of global marketplaces and in their direct-to-consumer business.

fake reviews sign feature

Fake Reviews Make Nearly All Lose Brand Trust

| Mike O'Brien

In its latest report on the topic, user-generated content firm Bazaaarvoice found nearly all consumers responding to its survey (97%) lose trust in a brand based on fake reviews, while 81% said they wouldn’t use a brand again after a loss of trust, and 75% said a fake review makes them distrust other products on the same site.