Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

UPS van in snow holiday peak season feature

Carriers Come Through for Christmas

| Mike O'Brien

After a hairy 2020 peak season, with capacity at a premium and late parcel orders piling up, on-time performance by the big three carriers was strong, helped by a lot of early shopping from consumers based on earlier promotions, as well as improved levels of in-store activity.

Walmart InHome fridge feature

Walmart Quintuples In-Home Grocery Delivery

| Mike O'Brien

In another front of their ever-escalating war, Walmart is quadrupling its in-home grocery delivery service as Amazon continues to step it up as well, both doubling down despite concerns that linger among consumers related to COVID-19 and the omicron variant spike.

retail 2021 year in review feature

Retail Year in Review: Many Positives in Transition Period

| Mike O'Brien

From ongoing supply chain and port woes tying up production, distribution and fulfillment worldwide to an encouraging bounce on holiday sales, 2021 was an up-and-down affair in retail and ecommerce, but deep-pocket investors saw all kinds of potential as billions poured in and unicorns proliferated.

holiday retail sales mall

Holiday Retail Sales +8.5%, Ecommerce +11%, Gladdening Hearts

| Mike O'Brien

There was good news at the bottom of all those seasonal carts, both physical and digital, as holiday retail sales jumped a healthy 8.5% vs. 2020, while ecommerce sales gained 11% off a monster year, according to data from MasterCard SpendingPulse. Ecommerce represented 21% of sales, up from 20.6% in 2020 and 14.6% in 2019.

Optoro co-founders feature

Optoro Raises $25M, Led By Zebra Technologies

| Mike O'Brien

Optoro, provider of returns services for retail and ecommerce, has raised $25 million in a funding round led by Zebra Technologies, whose handheld scanning devices run Optoro software for processing returns in store and in warehouses, giving Optoro access to Zebra’s large customer base (photo credit: The Wilson Post)

doordash bag feature

DoorDash Powers Same-Day Delivery at J.C. Penney, Shoe Carnival

| Mike O'Brien

In a bid to grab more last-minute shoppers looking for convenience, J.C. Penney and Shoe Carnival have partnered with DoorDash to offer same-day delivery of online orders. DoorDash, Instacart, Postmates and Uber, initially growing through grocery and restaurant, have been expanding aggressively into general retail.

3PL logo feature

Top 3PL Listing Published By Multichannel Merchant

| Mike O'Brien

Multichannel Merchant has published its seventh annual MCM Top 3PL listing for 2022, a searchable directory of leading third-party logistics (3PL) providers in ecommerce and direct-to-customer operations. It includes 60+ profiles with info on key capabilities, top merchandise categories, facility locations and more.

Ryder Whiplash Locus robots feature

Ryder Acquires Whiplash, Expands Network

| Mike O'Brien

Ryder System Inc. has significantly expanded its fulfillment network and added automation capabilities through the acquisition of 3PL Whiplash for $480 million, giving it warehouse assets in key markets and ports including Long Beach, CA, Seattle/Tacoma, New York/New Jersey and Savannah, GA.

oversized fulfillment illustration feature

Solving for Oversized Fulfillment in Ecommerce

| Mike O'Brien

Oversized fulfillment for ecommerce remains a black hole for many. Pickup/delivery schedules, assembly and costs all friction factors. How do you find more efficiency by reducing costs and what are the customer expectations? Retail executives discuss the issue in our inaugural Think Tank Forum, “Solving for Oversized Fulfillment.”