Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
AxleHire, a last-mile solutions company powering delivery for HelloFresh, Deliverr, Freshly and Pet Food Express, has closed a $20M funding round aimed at increasing its sortation capabilities, expanding its network and moving more into general ecommerce. It also hopes to create a national network to compete with regional carriers.
Best Buy Beta is being piloted at select stores in Iowa, Oklahoma and eastern Pennsylvania, expanding to Minnesota, North Carolina and Tennessee. Members will get discounts, unlimited Geek Squad tech support, up to two years of protection, free standard shipping and delivery and free installation on most products.
The National Labor Relations Board has accused Amazon of illegally firing two tech workers last year who spoke out publicly about its treatment of fulfillment workers and its sustainability policies, and upheld a complaint by a worker who led a Queens, NY walkout in 2020. Amazon also apologized for a tweet attacking a political critic.
Boston Dynamics, creators of the viral dancing robots video just before New Year’s Eve, is making further inroads into the warehouse automation space with the unveiling this week of Stretch, a mobile robot purpose-built for unloading and palletizing and de-palletizing boxes. The company was acquired by Hyundai in December 2020.
It’s an open question whether Louis DeJoy will survive in his highly politicized position as Postmaster General long enough to see the wide-ranging reforms he wants to enact realized, or at least started. Considering the critical importance of the USPS, with its every-ZIP-every-door-every-day mandate, a lot hangs in the balance.
This report from Multichannel Merchant focuses on last-mile challenges faced by retailers, and how they’re focusing on technology and strategic adjustments to deliver speed, visibility, and accuracy. To achieve this, many are turning to multi-carrier shipping software that can be integrated with their existing technology stack.
A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.
As container ships piled up at the blocked Suez Canal for six days, an already serious issue of port congestion has grown worse, rippling down to longer delays on consumer orders as inventories deplete with goods hung up in transit. Some chokepoints have seen easing but shippers continue to scramble and costs rise.
Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that helps retailers and CPGs reach more shoppers with their discount promotions by targeting programmatic media spend based on real-time analysis of loyalty and pricing data. Ahold has 2,000 stores in the U.S.
Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.