Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Ecommerce Shutdowns, Layoffs Among Impacts of Coronavirus Outbreak

| Mike O'Brien

The coronavirus outbreak is continuing to wreak havoc on retail, with the impact going beyond store shutdowns to online business being shuttered. Companies that closed their ecommerce operations in recent days include fashion brands Reformation, Marysia and The Frankie Shop, and retailers TJ Maxx, Marshalls and HomeGoods.

retailers mall interior feature

Retail, Mall Groups Ask Trump, Congress for Coronavirus Relief

| Mike O'Brien

The National Retail Federation and the International Council of Shopping Centers are asking the Trump administration and the federal government for relief for members who are being hard hit by the coronavirus crisis, much as are other industries such as airlines and hospitality, as mall, store and restaurant closures grow.

Ecommerce Operations Summit Postponed Due to Coronavirus

| Mike O'Brien

With the rapid escalation of the coronavirus situation in recent weeks, and in consideration of the Centers for Disease Control and Prevention’s most current recommendations, Ecommerce Operations Summit 2020 is being postponed until later this year at a date to be determined. Stay tuned for more details. 

Amazon Suspending Non-Essential Deliveries Amid Coronavirus Outbreak

| Mike O'Brien

Amazon has temporarily suspended fulfillment of non-essential items through FBA through April 5, due to high coronavirus-related demand. Meanwhile, retail and DTC brands are closing their doors, while UPS assures customers their deliveries are safe, and major e-grocery delivery app downloads are setting records daily.

Ulta Beauty Has Strong Q4 Online, Responds to Coronavirus Threat

| Mike O'Brien

Ulta Beauty saw ecommerce sales increase 20% to 30% during fiscal 2019 ending Feb. 1, 2020, aided by a store pickup rollout chain-wide, while also taking steps in store to address the growing coronavirus threat. Ulta also reduced hours of operation, is temporary closing some stores and discontinuing hair services in stores.

UPS logo on truck feature

UPS Names Former Home Depot CFO as New CEO

| Mike O'Brien

Carol Tomé, who has been CFO of Home Depot for 18 years and helped manage its strong growth, will be the new CEO of UPS. She succeeds David Abney, who will stay on as executive chairman until retiring from the board in September and acting as a transitional consultant through the end of 2020.

Amazon Selling Cashierless Checkout Technology Powering Its Go Stores

| Mike O'Brien

Following the playbook of developing innovative tech then selling it, Amazon is offering retailers its cashierless checkout capability from Amazon Go stores. Amazon said Just Walk Out is already under contract to several retailers it wouldn’t name. OTG, with hundreds of CIBO stores at 10 major U.S. airports, will soon be using it.