Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

UPS city delivery

Parcel Delivery Jobs Slashed in February, But Overall Trend is Up

| Mike O'Brien

Parcel delivery companies saw some post-peak falloff, eliminating 9,700 positions in February even as jobs grew in other sectors while hiring overall cooled, according to the Department of Labor, the Wall Street Journal reported. Overall 53,000 parcel delivery jobs were added in the past 12 months, and warehouse hiring also remains strong.

rue21 Rolling Out BOPIS in All 700+ U.S. Stores

| Mike O'Brien

Joining a growing group of retailers eager to match the heightened expectations of today’s shoppers and save on delivery costs, youth apparel seller rue21 has partnered with Mastek to offer buy online pickup in store (BOPIS) at its 700+ store locations. The rollout began in January and is expected to be completed by the end of March.

MCM CommerceChat podcast

How Are U.S. Retailers Doing in Omnichannel vs. Other Markets?

| Mike O'Brien

What areas of omnichannel operations need improvement? What challenges and opportunities are retailers facing? Charles Dimov of OrderDynamics, discusses his company’s recent research in this MCM CommerceChat podcast, and will go into greater depth at Ecommerce Operations Summit 2019, April 9-11 in Columbus, OH.

Happy Returns Launches In-Store Returns Kiosks

| Mike O'Brien

Expanding on the success of its return bars in shopping malls, Happy Returns has created in-store kiosks where retailers can let customers do self-service returns, with a number of major chains kicking the tires as a possible launch partner. See how the solution works to solve the issues related to in-store ecommerce returns.

Cause of Ocado Fire Highlights Concerns About Automated Warehouses

| Mike O'Brien

The Feb. 5 fire that completely gutted an automated Ocado grocery fulfillment center in the UK was caused by a failure in an “ambient grid” storing food at room temperature, raising concerns about what happens in these types of facilities when disaster strikes, according to a Bloomberg report.

DSW Looks to Expand as a Lifestyle Brand for Customers

| Mike O'Brien

DSW has been seeing success in expanding into new product lines that encompass the lifestyle of its mostly female shoppers, CEO Roger Rawlins told attendees at ShopTalk. Here is how the shoe company is creating an emotional connection with its customers.

FedEx logo feature

FedEx to Test Delivery Robots This Summer

| Mike O'Brien

FedEx is planning to test delivery robots this summer for customers including Walmart and Pizza Hut, while Target and AutoZone are looking at the capability, according to Reuters. The 10 mph robots would have to be approved by the city of Memphis. This is one innovative way companies are looking to cut last mile costs.

Stamps.com Stuns by Parting Ways with USPS, Looks to Other Carriers

| Mike O'Brien

In a bold and unexpected move, Stamps.com, which built its business through an exclusive shipping partnership with the U.S. Postal Service, is now severing that relationship as it seeks to offer its ecommerce customers more options, while keeping a sharp eye on Amazon logistics. See what the CEO had to say and how analysts reacted.