Amazon Day, presented as a convenient way for Prime members to receive all their weekly orders on a set day, will also help the company save on its massive delivery costs through consolidation if enough customers buy into the idea.
Amazon is also touting the new service as being green-friendly, a way to reduce its carbon footprint by using fewer boxes and reducing deliveries. Its Shipment Zero program has a goal of making all Amazon shipments net zero carbon, with 50% of all shipments net zero by 2030.
Amazon Day items must be ordered two days prior to the designated day, which can be anything but Sunday.
“We’ve been testing this program with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes – a number that will only continue to grow now that the program is available to Prime members nationwide,” said Maria Renz, Vice President, Delivery Experience at Amazon in a release.
Taking advantage of Amazon Day won’t preclude Prime members from other options at checkout, including free one-day shipping and same-day delivery in 10,000 locations with a minimum $35 order, two-hour delivery with Prime Now in 30+ cities, and unlimited free two-day shipping on 100 million items.
MCM Musings: This is a smart way for Amazon to build a continuity program with some predictability, save on supply chain costs, offer it as a convenience for customers and be an environmental hero, all at the same time. In a related development, the company is discontinuing the sale of Amazon Dash buttons for popular consumer goods products like detergent and baby food, which never took off as a regular replenishment vehicle and have been rendered obsolete by its own Echo assistant devices. Dash buttons already in use by customers will continue to be supported by Amazon.