White Flower Farm Sprouts Magazine
A focus on plants instead of celebrity and lifestyle White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers
PC Sales Byte the Dust
Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers.Without question, computer manufacturers have been
Gifts Fit for a President
If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential
Online Growth Amidst Dot-Com Upheaval
Despite 2000’s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s “Global Online
The Electronic Catalog: Drilling Down Beyond Channel
Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer. B-to-b catalogers
On the Scenes at Net.Marketing
Major Earthquake Rocks–and Halts–Conference Seattle–A major earthquake with an estimated magnitude of 7.0 hit the Pacific Northwest on Feb. 28 at about
IMPROVING UPON A CLASSIC
The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be
Smart Thinking: Zany Brainy Buys Its Namesake Website
Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business,
Extra, Extra: Catalogs in Newspapers
When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.
Merch Mishap Gets `Whacked’
What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But