Credit: Rami Al-zayat on Unsplash
As network speeds skyrocket with the worldwide 5G rollout, mobile devices are king among web users. With more of them accessing your ecommerce store from their device, it’s now critical to facilitate purchases, and a mobile-optimized web store no longer cuts the mustard. In 2021, users are turning to apps to enable web interactions, so a streamlined mobile app is crucial for your store.
The Power of Apps
Recent data from Criteo’s Global Commerce Review backs this position up. The conversion rate of apps is a whopping three times higher than standard mobile conversion rates, and brands operating mobile and web-based shopping apps found they enabled a staggering 70% of sales. Shoppers are more comfortable than ever doing everything from browsing to purchasing in app, so underperforming web stores need a partner app to facilitate purchases.
No Coding Required
As an ecommerce store operator, your specialty has been marketing products to a specific demographic. In focusing on building up your business, you haven’t had time to learn to code. Fortunately, there are many tools that allow you to build a professional app with no coding required. No-code app development is booming, and these intuitive platforms provide all the features you need to start converting leads in app. Let’s take a look at how to create your ecommerce app today.
Building A Prototype
As an app user yourself, no doubt you have some ideas about how you’d like your mobile store app to look. The first step is to sketch out a prototype, imagining which features are vital and how you’d like the framework to appear. In this sketch stage, think about ways you can incorporate your logo throughout the app design, as you want every page to be recognizably on brand. Color scheme and font choices can integrate design choices with your brand effectively.
Second, you’ll need to consider the content. Which actions do you want to encourage shoppers to perform, and in what priority do you want to show them your content? Creating a user map from landing page to content menu can help you make these vital choices about how users will come to navigate your app.
Choosing Your Platform
Selecting a no-code platform may appear simple at first. When researching available solutions, selecting a choice seems close to impossible. However, it really depends on what you’re looking for and what your individual development needs are. For some companies, ease and convenience of use is more important.
If you don’t know for sure that you’re making the correct choice, how will you know you’re on the right track? The question has no easy answers and will depend on a wide range of elements to explore and examine. Such an evaluation should result in a well-informed and sound decision.
Nevertheless, despite being no right or wrong approach, there are some key considerations you’ll want to think about:
- What are your development goals?
- Who will utilize your apps?
- What operating systems are you developing for?
- What design features do you need?
- What features would you like to offer in your app?
- Do you have access to no-code app development features?
- What app rollout options do you have?
- Can you use the app commercially?
- How many integrations are available?
- What’s the app security like?
- How much does the platform cost?
Testing Your App
A platform will help you streamline the app-building process, creating something immediately functional. But even with their help, the testing phase is vital to determine if you’re getting the most out of your app. Testing can be as simple as sharing the app with friends and family, asking what makes sense to them, and if there are any features missing. It’s easy to miss something obvious because you’re so close to the process.
A/B testing can be incredibly revealing, and guide you to greater profits in your ecommerce store app. Design two variations, using different text or even colors for your action buttons. Gather data about which version leads to the most sales, and you’ll be able to hone in on the perfect app for converting leads. Lastly, make sure your app is running swiftly and smoothly, even on slow connection speeds. In today’s digital world, even a few seconds of lag can turn users’ attention away.
Wrapping Up
No-code app building is quick, easy and low cost. By opening up your ecommerce store to the millions browsing from their mobile device, you dramatically increase your market and see the impact on your profits immediately.
By creating a smoothly functioning app that facilitated lead conversion, repeat purchases and saved user accounts, you’re stripping away the barriers that prevent people from spending in your store. Get started today to take advantage of the power of apps in ecommerce.
Regina Wheeler is an e-learning consultant at Academicbrits.com and Phdkingdom.com