It’s been a wild year for retailers. The homestretch of 2020 finds most of them hoping to over-perform and make up for time and money lost to the COVID-19 crisis. Do American consumers have enough left in the tank (and the bank account) to provide a much-needed boost? Let’s examine that question by looking back to October.
Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
This peak holiday season will be unlike any before, and brands must adapt accordingly. These unusual circumstances need to be met with creative solutions. Here are a few ways to avoid this scenario by looking at alternative last-mile delivery options that will keep both consumers and brands happy.
As consumers have begun holiday shopping earlier than ever, merchants are expecting historical peak trends, and fraudsters will try to take advantage of this. To prepare for the uptick in BOPIS fraud this holiday season, consider enacting both short-term and long-term fraud mitigation strategies to protect yourself and your customers.
The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.
As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.
More retailers are shipping products directly to consumers. Packages often arrive in standard shipping boxes or other utilitarian protective materials, but why? Companies are missing opportunities to increase sales when they fail to see packaging as a shippable billboard.
When it comes to the digital challenge, most organizations are changing, not transforming. Here are five key considerations when embarking on a digital transformation journey. Here are five key considerations when embarking on a digital transformation.
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.