Having a Mobile-First Strategy for Your Business

| Daniela Forte

Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.

4 Strategies to Help Your Business Boom in Foreign Markets

| Rilind Elezaj

Taking your small business to the international stage can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world. Here are four strategies to ensure that your business is successful in foreign markets.

Amazon Backs Out of New York City Headquarters

| Daniela Forte

Amazon announced that after much consideration it has decided to not build a second headquarters in New York City neighborhood of Long Island City after all. Amazon executives are still going ahead with plans for Arlington, VA and Nashville, TN sites.

Microservices, A Solution to Omnichannel Enterprise Sprawl

| Jon Feldman

Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.

Can Toys R Us Make Another Comeback?

| Daniela Forte

Several former Toys R Us executives are planning to launch a new company called Tru Kids as comeback for the toy retailer that filed for bankruptcy in late 2017. Some of its lenders had taken control of its brand names and other intellectual property and Tru Kids now manages those brands.

Sears Lives to See Another Day

| Daniela Forte

A U.S. Bankruptcy Court judge approved the sale of Sears to former chairman and CEO Eddie Lampert late last week, according to Bloomberg, accepting his $5.2 billion bid for the assets and keeping the company alive.

Warby Parker Uses Augmented Reality to Launch Virtual Try-on

| Daniela Forte

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.