It’s hard to believe that the back-to-school shopping season has begun, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers across the country are getting prepped for a brand new academic year. Here are top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. Even though it’s a competitor, you should still be selling on Amazon, as that’s where your customers are, but you can compete in your own way by offering a better customer experience, and by embracing the opportunities offered by other channels. Here is why you should should be selling on Google Shopping.
Students and parents see summer vacation as a time for relaxation and a carefree attitude; however, the season is anything but for retailers selling the items students need when they return to class in the fall. Here are some opportunities retailers can pursue to come out on top against competitors.