Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that brings the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the customer journey for its customers.

The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush

| Craig Reines

It’s hard to believe that the back-to-school shopping season has begun, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers across the country are getting prepped for a brand new academic year. Here are top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.

Sears CEO Offers $400 Million for Kenmore

| Daniela Forte

Sears Holdings CEO Edward Lampert entered a bid of $400 million to acquire the Kenmore brand, in a letter to the Sears board, offering to pick up the Sears Home Services division for $70 million to $80 million. See why this move is critical and what it means for Sears’ future.

How to Sell on Google Shopping

| Eric Keating

The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. Even though it’s a competitor, you should still be selling on Amazon, as that’s where your customers are, but you can compete in your own way by offering a better customer experience, and by embracing the opportunities offered by other channels. Here is why you should should be selling on Google Shopping.

How to Increase Your Conversion Rate on Amazon

| Sergio Arboledas

The conversion rate is a vital metric for any ecommerce business, as it shows how successful your marketing is, and whether people make purchases on your Amazon products. Here is how to increase your conversion rate through Amazon SEO.

Discover What Shoppers Have to Say About Your Online Checkout Process

| Ohad Hagai

Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.

Brookstone Files for Chapter 11 Bankruptcy

| Daniela Forte

Brookstone is filing for Chapter 11 bankruptcy protection and announced it would be closing 101 mall locations, claiming declining mall traffic as the culprit. Here is what CEO Piau Phang Foo had to say about the decision and the continuing operation of the business in other channels.