4 Ways to Unlock the Amazon Buy Box

| Victor Rosenman

Brick-and-mortar stores continue to close their doors as ecommerce businesses are thriving in the global market. In fact, global ecommerce sales are projected to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four tactics merchants and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.

Amazon Web Services Rolls Out Amazon Personalize

| Daniela Forte

Amazon is rolling out Amazon Personalize to customers of its Amazon Web Services cloud computing platform. The API-based tool for app developers lets them power personalization features such as product recommendations, search results and direct marketing.

Barnes & Noble is Acquired by Hedge Fund

| Daniela Forte

Barnes & Noble was sold to hedge fund Elliot Advisors for $638 million, a move that could have potentially saved the bookstore giant from total collapse. Here is how Barnes & Noble will operate going forward.

Overstock.com Enhances Its Augmented Reality, 3D Capabilities

| Daniela Forte

Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.

Forever 21 in Restructuring Talks

| Daniela Forte

Is Forever 21 on its way out the door? The fast-fashion chain is reportedly in talks with potential lenders and restructuring advisors in an effort to turn around the business.

The Need for Speed on Your Ecommerce Website

| Daniela Forte

Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.

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