Last week was not a good one for Walmart or Marc Lore, its CEO and president of its U.S. ecommerce division. Walmart is reportedly selling personal shopping service Jetblack to outside investors, selling its online woman’s apparel brand Modcloth to Go Global Retail and trimming staff at men’s apparel retailer Bonobos.
How often do you experience your ecommerce business the way your customers do? Do you follow a customer’s journey and see where there are friction points causing you to lose sales? Here are three ways retailers can prevent losing sight of how their current and potential customers experience their offerings.