Amazon Delivers Another Prime Day Migraine
From poor deals to cancelled coupon codes to technical difficulties, Amazon made it’s second-annual Prime Day one to remember… or forget.
Marketplaces
Prime Day Is Great… Unless You Want to Buy Something…
Uh oh… Just a few hours into Prime Day, and things are not looking great for Amazon. According to the Twittersphere, Amazon’s add to cart is failing them. Which of course, does not have Prime Day shoppers all to happy… But at least Amazon’s customers are laughing on the outside
eBags to Piggyback Amazon on Prime Day
eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.
More Merchants Jumping In as Prime Day Opportunities Grow
After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.
Prime Day Primer: 6 Things You Need to Know About Prime Day 2016
Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.
Deep Discounts Not Necessary for Prime Day Success
Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.
It’s All About Riding the Prime Day Wave for Proactiv
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
Prime Day Has Potential to Break the Internet
Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.
What Amazon Prime Day Means for Marketplace Sellers
In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.
Is Global Market Expansion as Risky as it Seems?
The potential customer base in foreign markets is significant, because 96% of the world’s consumers live outside of the United States. Is going into a global market worth the risk? Read more about what it could mean for your business.