Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.
Christian Feuer is the new president and CEo at Specialty Catalog Corp.
PPR will use ecommerce technology and international shipping services from Pitney Bowes to expand the online global reach of some of its luxury brands.
As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction.
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
There are a variety of liquidation methods that work depending on the retailer
Outdoors sporting goods and apparel merchant Moosejaw Mountaineering wasted no time in replacing president and CEO Harvey Kanter, who accepted the same role with ecommerce jewelry seller Blue Nile on Monday.
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.