YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
Marketplaces
`What exactly is online procurement, and how can my business benefit?’
Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services,
Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
Portal power: Industry-specific portals offer an alternative to going it alone
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional