SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Mobile
How Digital Catalogs are Changing Ecommerce Behaviors
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.
Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Niraj Shah on Wayfair.com, Flash Sales and Tablet Shoppers
Wayfair.com CEO and co-founder Niraj Shah talks with Multichannel Merchant senior content manager Tim Parry at eTail West 2013. Shah discussed the success of its Joss & Main flash sales site, how flash sales will resonate with its Wayfair.com customers, and the comparisons of Wayfair to Amazon.com
What Can We Learn from eBay and Amazon’s Q4? Go Mobile
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
6 Best Practices for Acquiring Mobile Shoppers
In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.
Mobile Is Part of A Multichannel Strategy
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Forrester’s Mulpuru Says Showrooming is Here to Stay
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Williams-Sonoma Tops Mystery Shopping Study
Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.