In a study by UPS, 51% of shoppers made their purchases online, compared to 48% in 2015 and 47% in 2014. The problem is big box retailers face is that they have yet to figure out how to successfully sell certain big box categories online, which is why conversions are so low. See how big box retailers should be personalizing the online experience for shoppers.
As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.
Entering international markets is a strategic decision, so it requires a strategic approach to maximizing conversion. Here are eight considerations that will help retailers drive global growth.
Gaining a wealth of knowledge on a customer is beneficial for retailers, that is why eye tracking is so widely used in both brick-and-mortar and online retail sites to study how shoppers are engaging with the environment and to understand what products, promotions and features capture the eye. Here are several general insights learned from eye tracking that can improve the ecommerce experience.
The Walmart and Jet acquisition will not impact peak season as both brands is planned to remain independent on the front-end side. Find out what both Walmart and Jet.com have planned going forward.
The recent acquisition of Jet.com by Walmart for $3.3 billion will give the retail giant advantages like a more robust ecommerce platform, a stronger digital brain trust and an expanded online catalog, but it won’t appreciably close the wide gap between Walmart and Amazon. See what else ChannelReply CEO Michael Dash had to say about the deal and what it does for Walmart.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
It’s important for merchants to use data scoring, a process that makes sure critical product data is populated across all channels and is optimized for the customer’s experience. Here are three lessons you can learn about product data scoring and how it can help your business.
It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.
Jason Goldberger, who had just been promoted to chief digital officer by Target in May, has suddenly left the company in the wake of disappointing ecommerce growth figures in recent quarters. The news is seen in the context of Target’s competition against market leader Amazon by many industry observers.