global ecommerce

SMS Engagement Can Amplify Mobile Results For Merchants

| Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

Who’s in Charge of Ecommerce Technology?

| Ryan Donovan

Brick-and-mortar retail companies are evolving into ecommerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations.

Holiday Selling Tips: Creating the One-On-One Experience

| Ken Burke

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.

Bill Blass Set to Launch Globally on November 2

| MCM Staff

Bill Blass will launch a global ecommerce, with plans to ship to over 65 countries beginning November 2. The launch collection, designed under Creative Director Chris Benz, includes women’s ready-to-wear, handbags, accessories and shoes.

Target Kinda Returns to Canada

| Tim Parry

Six months after closing its final store in Canada, Target has returned to The Great White North… Kinda… According to published reports, Target has quietly opened an international website that gives Canadian shoppers the option of ordering products that will ship over the border.