Alibaba Unveils Omnichannel Retailing Plans for Singles Day 2015

| MCM Staff

And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.

How Retailers Are Improving the Mobile Shopping Experience

| Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.

mobile payments

Why Mobile Commerce Went from Slow Progression to Fast Domination

| MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.