5 Tips for Rethinking Your Brand Identity
Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.
Ecommerce
3 Overlooked Must-Haves when Updating Your Cloud E-Commerce System
As retailers hone their online business and it becomes a larger share of revenue, they are frequently turning to the cloud as a tool for creating a more scalable and secure ecommerce system. See what the three overlooked must-haves are for your ecommerce system.
Amazon Creates Prime Day, Its Own Global Selling Holiday
On the eve of Amazon’s 20th birthday, the company introduces Prime Day, a global shopping event, with more deals than Black Friday, exclusively for Prime members. See how Amazon plans to take over the world on July 15.
India Will Overtake U.S. to Become World’s Second Largest Smartphone Market by 2017
India will soon overtake the United States to become the world’s second largest smartphone market by 2017, selling an impressive 174 million units. Here’s what’s driving smartphone growth in India.
Mexico Becomes Amazon’s Latest Cross-Border Market
Building on the success of the Kindle Store that opened for Mexican customers in 2013, Amazon.com has launched its physical goods store on Amazon.com.mx, a Spanish-language website with millions of … Continue Reading →
Macy’s Dumps Trump
Macy’s announced it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists.” See what this will mean for Trump and for Macy’s.
OverstockArt.com Launches New Online Catalog
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.
#LoveWins: How Ecommerce Responded to Marriage Equality Decision
On Friday, June 25, 2015, The Supreme Court of the United States let the country know that #LoveWins. And the Internet erupted with a joyous rainbow. Here’s a look at the ecommerce brands who tweeted their support of the LGBT community.
Most Merchants Say Their Sites are Set Up for Cross-Border Consumers
Three out of five retailers say their ecommerce sites are ready to serve the needs of cross-border consumers.
Criteria for Entering New Global Markets
Jeremy Liebowitz, VP of global ecommerce for Newell Rubbermaid, talks about the company’s criteria for choosing which global markets to enter at IRCE 2015.