Can Celebrity Endorsements Influence Sales?
Can celebrities influence sales and purchase decisions? This infographic by Signarama provides interesting insights into whether a celebrity can influence a consumer’s buying behavior.
Ecommerce
Sephora Opens Flagship Store on a Marketplace in China
Global beauty retailer Sephora has launched its first and only Chinese online flagship store on a marketplace used by consumers in China. Here’s why Sephora says joining this marketplace will significantly help in its ecommerce and overall retail strategy for China.
Staples Expands Global Presence
Staples announces its plans to expand its global presence. See which countries made the list and what it will mean for Staples.
7 Ways Retailers Can Boost Mobile Engagement
There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.
5 Ways E-Retailers Can Leverage Data to Increase ROI
It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.
How 5 Companies Fight Showrooming Through Omnichannel
It’s no secret that online retailers have hurt the bottom lines of many brick-and-mortar stores, but the practice of showrooming just might be the final blow. See how several retail companies are fighting the showroom battle.
Bonobos Makes Leadership Change
Bonobos has made a leadership change to expand its rapid multichannel growth. See what high-end accessories company this person came from and what it will mean for Bonobos.
Over 27% of Global Payments are Made on Mobile Devices
Online payments made using mobile devices continues to rise globally now accounting for 27.2% of the total online payments made in the first quarter of 2015, according to Adyen’s most-recent quarterly Mobile Payments Index. Here’s a look at how mobile payments grew in the U.S., and worldwide.
Moss Bros Expands Internationally and Accepts Global Omnichannel Payments
Moss Bros’ existing payment service provider could not deliver the global reach and functionality to match its ambitions, so the business began searching for a new payments technology solution to accompany its website relaunch. See what the company did.
Borderfree a Great Fit for Pitney Bowes
Back in 2013, a year after when FiftyOne acquired international ecommerce company Borderfree from Canada Post and adopted the Borderfree name, someone in a Multichannel Merchant editorial meeting made the … Continue Reading →