Leveraging Back-to-School Consumer Trends this Holiday Season
With the holiday shopping season coming up soon, this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.
Ecommerce
Who is Derek Jeter Again?
While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.
Deloitte Forecast: DTC Holiday Sales to Increase 13.5% to 14%
How huge is Holiday 2014 going to be? Deloitte says overall holiday sales are expected to rise 4% to 4.5%, and digital interactions expected to influence 50% of retail store sales.
Good Looking Out, American Express!
I have been booking a lot of travel arrangements lately on my American Express Corporate card, most recently for a trip out to Seattle for the Shop.org conference.
Getting Logistics and Fulfillment Right to Enter the Canadian Market
For marketers, Canada represents a new and lucrative opportunity. However, for companies unfamiliar with the intricacies of Canadian regulation, the transition can seem confusing and costly.
Smart Furniture Launches Responsive Design Website
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
4 Key Findings from ChannelAdvisor’s Holiday Ecommerce Study
ChannelAdvisor has released the holiday results of its “Multichannel E-Commerce Study,” which surveyed more than 200 online retailers in the U.S. and U.K. that averaged $3 million to $5 million in revenue in 2013. Here are four key findings that should help you adjust your planning in time for the holidays.
The Chinese Payments Landscape
With 1.4 billion people living in China and 650 million using internet and 80% of these internet users on mobile devices, it is projected that by 2020, the Chinese ecommerce market will be bigger than that of U.S., U.K., Japan, Germany and France, according to an infographic by Adyen.
CASL Could Have Big Effect on U.S. Marketers
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
Click Fraud: A Multi-Billion Dollar Bot Problem
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.