Collaborating with Customers Can Mean Big Business

| Jeannie Walters

Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.

Only 1 in 5 Retailers Are Ready for the Amazon Fire Phone

| Ari Weil

What do Gymboree, PetSmart and Spanx.com all have in common? They are three of only a handful of top e-retailers fully optimized to display mobile sites on the new Amazon Fire phone. Here’s what you need to do to conform with Amazon’s new phone.

How Blinds.com Engages Customers Successfully with Video

| MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.