In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.
With a 13% growth in revenue in the fourth quarter and 13% for the year, 2013 deemed to be pretty successful for eBay. The marketplace currently has 128 million active users and generated nearly $77 billion in gross merchandise volume in 2013 alone. Here is the play-by-play highlights for the year that is eBay.
For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.
Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.
Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.
Karisse Hendrick, the U.S. program manager for the Merchant Risk Council, talks about what merchants can do to prevent payment security breaches from happening, what threats to watch out for, and how to let your customers know they may be victims.
As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.
Overstock.com CEO Patrick M. Byrne took to Twitter to announce that within 24-hours of implementing Bitcoin as a possible payment option, his company received $130,000 in orders paid in the crypto-currency.
The idea of expanding globally isn’t a new concept among merchants, but it is a concept that has many thinking about how to go about doing so.
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.