Holiday Shoppers Spent $26.6 Billion Online

| MCM staff

Online shoppers have spent $26.6 billion to date this holiday season, according to comScore, marking a 13% increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending

Acquity Group Expands Canadian Presence

| MCM staff

Acquity Group, a Brand eCommerce and digital marketing company, has announced that it will be opening a Toronto, Canada office to help boost business development in North America.

ComScore Says Online Holiday Spending Up 14%

| MCM staff

For the holiday season-to-date $21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion.

Holiday Shopping Gone Mobile

| MCM staff

Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before

5 Tips to Turn Showrooming Consumers into In-store Customers

| Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How 1-800-Flowers Creates a Unique Mobile Experience

| Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.