Case Study: Orvis Moves to Multichannel Media Production System

| Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

Shopatron Clients Report 59% Cyber Weekend Growth

| MCM staff

Shopatron reported an astounding 59% increase in orders for its clients between Black Friday and Cyber Monday compared to the same days last year. But those may not be the most impressive numbers for the popular online shopping weekend. More impressive was the growth of mobile sales on Shopatron’s retail-integrated order management platform, generating 161% more orders on Black Friday and Cyber Monday than in 2011 and accounting for about 15% of total client sales.

Amazon, Nordstrom, L.L. Bean, Zappos Top Online Shopper Satisfaction Study

| MCM staff

The “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape,” a study of online shopper satisfaction, found that a majority of online U.S. adults are satisfied with the overall online shopping experience. Here’s why Amazon topped the list of 14 retailers.

Wayfair.com Sees 60% Increase in Cyber Monday Sales

| MCM staff

Wayfair.com reported record Cyber Monday sales at $6.4 million, a 60% increase in year over year growth. The company exceeded $16 million in sales over the long holiday weekend from Thanksgiving Day through Cyber Monday, with a 75% increase in percentage of revenue from mobile. Branded search was up by 117% on Monday, a direct result of the company’s television advertising campaign that kicked off in September.

5 Tips to Optimize Your Shopping Cart

| Mark Simpson

Nearly 65% of ecommerce shopping carts go unclaimed for various reasons: high shipping costs, confused messaging, distracting pop-ups, repetitive forms, or perhaps merely a desire to virtually