How to Effectively Grow Your Facebook “Likes”
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Ecommerce
Online Sellers Could Get Loans from Amazon
Although publicly the ecommerce company is keeping mum, it looks as though Amazon.com will soon offer loans to some of its Amazon sellers.
Website Usability Testing Boosts Profitability for B-to-Bs
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
Social Networks Turning Into Ecommerce Marketplaces
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
Why the National Retail Federation Added a Mobile Arm
National Retail Federation Senior Vice President of Communities and Executive Director of Shop.org Vicki Cantrell sat down with Multichannel Merchant last week to talk about the new Integrated Mobile Initiative (IMI), and why the organization felt a need to get involved.
CoffeeTable’s Couch Commerce Index
Based on industry-wide consumer confidence data points, analyst forecasts and proprietary numbers, the Couch Commerce Index is calculated using indicators of tablet commerce, specifically measuring change in overall economic consumer confidence, growth in tablet penetration, and change in shopper engagement and conversion rates.
More Ways to Manage the Complexity of Site Search
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
REVOLVEclothing Tests Product Recommendations
We caught up with REVOLVEclothing.com CMO Kobie Fuller at the Shop.org Summit on Sept. 11. Fuller talked with us about product recomendations, and how a test with Monetate has helped drive an additional 5% conversion rate.