How to Choose the Right Comparison Shopping Engines
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak
Ecommerce
10 Tips to Create Product Video that Converts
The days of selling with online video have finally arrived. But with so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.
Nine Merchants Earn Top Marks in Online Customer Service Study
Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won’t be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, Wine.com and Zappos came out on top.
Kohl’s to Open New Ecommerce Distribution Center in Texas
Kohl’s Department stores will open a new ecommerce distribution center in DeSoto, TX, this summer.
10 Tips for Tablet Commerce Design
The tablet
Why Merchants Now Need Google+ Presence
Like it or not, merchants need to create profile pages on Google+ and make it a pleasurable experience for their audience and customers. Those who don
Fifth Gear’s 2011 Holiday Hangover Report
Retailers and consumers alike may still be recovering after a crazed holiday shopping season. And it
Who Did The SOPA Blackout Affect?
January 18 was Blackout Day for several websites that took the the Internet – or removed themselves from the Internet – to protest proposed Stop Online Piracy Act legislation. The infographic from Covario looks at who the blackout affected.
SOPA: What’s Bad for the Internet is Bad for Marketers
In reality, the Stop Online Piracy Act promises to impede pirates very little while potentially penalizing legitimate ecommerce businesses. When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant.