Tips For Mastering Mobile Commerce
Looking to go mobile? Just showing up is a large part of the battle, according to Amy Africa, chief imagination officer of ecommerce consultancy Eight by Eight.
Ecommerce
Exclusivity Helps Keep Rue La La’s Cart Abandonment Low
There’s a reason Rue La La has chosen to shun social sign-ins such as Facebook Connect and remain an invite-only flash sales portal. And that
I-merchant Reader’s Survey – September 2011
We want to create the content that you’ll need to be successful this holiday season. Please take a few minutes to complete the below survey so we can shape our content around your ultimate goals.
How to Know if Mobile Commerce is Right for You
Read any etailing trade publication or talk with any marketing consultant and you will quickly believe that you need a mobile website, yesterday. But not every retailer will benefit from a mobile site. Here is an example of how a mobile-optimized website was awesome at one company and simply not needed at another.
As Holidays Approach, Fine-Tune Navigation for Conversion Boost
While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.
Hurricane Irene Not a Boon for Online Mattress Sales
As retailers release August sales figures today and say Hurricane Irene helped give them an ecommerce sales boost, at least one merchant says the storm that rocked the Atlantic coast this weekend caused a huge drop in traffic.
Testing your SEO
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.
USPS: QR Code Promotion a Success
Nearly one third of all Standard Mail in the past two months contained a QR code, thanks to a U.S. Postal Service summer promotion that ends today, according to Tom Foti, the agency
A Look At Competitive Price Intelligence
Retailers, competitors and customers need a clear picture of the competitive pricing landscape and comprise a triangle of pricing transparency. With comparisons on products and services now available round the clock, seasoned online shoppers have clear visibility to volumes of pricing data.