Ecommerce

Will Amazon Win CA Tax Referendum?

| Jim Tierney

Amazon.com filed a petition earlier this month for a referendum with the California attorney general’s office, asking voters to overturn a new state law that there that requires online retailers to collect sales tax

Studies Show Search Apps More Popular Than Retail Apps

| Tim Parry

Usage of mobile apps for mobile search far outweighs mobile app offerings by merchants, according to a pair of studies released in July. A survey by multichannel platform provider CrossView shows that just 12% of large retailers offer mobile apps to their customers. Meanwhile, a study by digital measurement company ComScore shows consumers are big on using mobile apps for local search.

Custom Content and SEO Boost Sam Ash’s Traffic and Sales

| Tim Parry

An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.

Building Brand Loyalty on the Search Engine Results Page

| Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

Consumers are Ready for the Year of Mobile

| Richard H. Levey

In 2008, attendees at Mobile Marketing Association events were told “this is the year of mobile,” according to Alexandre Mars, CEO of Phonevalley and head of mobile for marketing agency Publicis Groupe. They were told the same thing in 2009 and 2010.

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