Five Ways Email Can Make Your Register Ring This Holiday Season
Although the official start, Black Friday, is still more than a month away, now
Ecommerce
Is Google Instant a Quick Hit?
Google was busy last month: In addition to its Gmail
Email Reviews Getting Big Ratings
Lately more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. Our Customers Speak
Tips to Get You Moving on Mobile Marketing
Looking to reach more mobile customers? One thing you should not do is try to jam your regular website onto a mobile site
Six Trends in Online Excellence
What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.
Q&A: RoomStore’s Ned Crosby
Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.
Crutchfield.com Simplifies Online Shopping
Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.
Staples Gives High Marks to Customer Ratings and Reviews
The office supplies cataloger/retailer saw an uptick in conversions immediately after it rolled out ratings and reviews two years ago, Eileen White, director of e-commerce strategy and site operations for Staples Business Delivery, said Wednesday at the fall NEMOA conference.
Silver Winner Performance Bicycle is on a Roll
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
Going Mobile with SEO
Mobile is gaining momentum: If iPhone pre-orders, long lines of iPad early adopters, and the sheer volume of Android apps are any indications, we have