Ecommerce
Video Clutter Has Bandwidth on the Run
While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing
Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
Zappos.com Fits For Amazon
If the shoe fits, wear it. That’s a big reason Amazon.com decided to spend more than $850 million in a non-cash deal to acquire online shoe and apparel giant Zappos.com.
Amazon Buys Zappos For $850 Million
Amazon.com announced today that it would purchase online apparel and footwear merchant Zappos.com in a deal worth more that $850 million.
Traffic Improves for Bing, but Advertisers Leaving
Though AdGooroo measured a 5.46% increase in first-page advertisers in May, just before Bing’s release, it saw a 3.31% decrease in advertising in June.
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
How Effective is Your E-mail Preference Center?
By providing a preference center where consumers can manage their e-mail communications with you, you
Add-to-Cart Buttons: Bigger is Better
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
Don’t overwhelm with e-mail
When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my