Ecommerce
In Search of SEO Training
In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO “in house.”
Looking for ‘Love’ (and Other Search Terms) in All the Wrong Languages
Is your site putting its best foot forward on the global stage? Donald A. DePalma details what you need to know about multilingual search engine optimization
Let’s Get Social: Lessons Learned from Coach
Luxury leather merchant Coach, among the first to board the social media bandwagon, started the
Seven Elements of a Perfect Landing Page
Landing pages are an integral part of your marketing these days, for the main reason that they finish the communication once started by your catalog, postcard or e-mail
Capturing Invalid E-mail Addresses? Maybe It’s Your Site
Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data
Holiday E-commerce Sales, Use to Rise
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results
The Top Blogging Trend for E-Commerce: Blogging for Search
As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity
Entry pages with SEO appeal
When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most
Making transactional e-mails sell
Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates